Toyota Yaris ATIV Hybrid Sedan: Itsva Alternative kuMakwikwi
Toyota Motor nguva pfupi yadarika yakazivisa kuti ichavhura iyo yakaderera-yemitengo yakasanganiswa modhi, iyo Yaris ATIV, muThailand kurwisa makwikwi kubva kusimuka kwevagadziri vemotokari dzemagetsi vekuChina. Yaris ATIV, ine mutengo wekutanga we729,000 baht (inenge US$22,379), iri 60,000 baht iri pasi pemhando yeToyota inodhura zvakanyanya mumusika weThai, iyo Yaris Cross hybrid. Kufamba uku kunoratidza kunzwisisa kweToyota kudiwa kwemusika uye kutsunga kwayo kubuda mukati memakwikwi anotyisa.
Iyo Toyota Yaris ATIV hybrid sedan inotarisirwa kutengesa kwegore rekutanga kwemakumi maviri ezviuru. Ichaunganidzwa pachirimwa chayo muChachoengsao Province, Thailand, iine 65% yezvikamu zvayo zvakatorwa munharaunda, chikamu chinotarisirwa kuwedzera mune ramangwana. Toyota zvakare inoronga kutumira iyo hybrid modhi kunyika makumi maviri nenhatu, kusanganisira zvimwe zvikamu zveSoutheast Asia. Matanho aya haangosimbaradza chinzvimbo cheToyota mumusika weThai chete asiwo nekuisa hwaro hwekuwedzera kwayo muSoutheast Asia.
Kutangazve kutengesa kwemotokari yemagetsi: Kudzoka kwebZ4X SUV
Pamusoro pekutangisa mhando itsva dzemahybrid, Toyota yakavhurawo ma pre-oda eiyo bZ4X all-electric SUV muThailand. Toyota yakatanga kuvhura bZ4X muThailand muna 2022, asi kutengesa kwakamiswa kwenguva nekuda kwekukanganiswa kwekutengesa. Iyo bZ4X nyowani ichatengwa kubva kuJapan uye ichave nemutengo wekutanga we1.5 miriyoni baht, inofungidzirwa kuderedzwa kwemutengo inosvika mazana matatu ezviuru zvebhaht zvichienzaniswa ne2022 modhi.
Iyo Toyota bZ4X nyowani yakanangwa kutengesa kwegore rekutanga muThailand kweanosvika zviuru zvitanhatu zvemayunitsi, uye kutakura kunotarisirwa kutanga kutanga kwaMbudzi wegore rino. Iyi nhanho yeToyota haingoratidzi mhinduro yakasimba kune kudiwa kwemusika asiwo inoratidza kuenderera kwayo kwekudyara uye hunyanzvi mumotokari dzemagetsi. Nekukurumidza kukura kwemusika wemotokari yemagetsi, Toyota inotarisira kuenderera mberi nekusimbisa chinzvimbo chayo pamusika nekutangazve kutengesa kwebZ4X.
Mamiriro Azvino eMusika weMotokari weThailand uye Toyota's Response Strategies
Thailand ndiyo yechitatu pamusika wemotokari muSoutheast Asia, kuseri kweIndonesia neMalaysia. Nekudaro, nekuda kwekukwira kwechikwereti cheimba uye kukwira kwekuramba chikwereti chemotokari, kutengeswa kwemotokari muThailand kwakaramba kuchidzikira mumakore achangopfuura. Zvinoenderana neindasitiri data yakaunganidzwa neToyota Motor, kutengeswa kwemotokari nyowani muThailand gore rapfuura yaive 572,675 mayunitsi, 26% gore-pagore kuderera. Muchikamu chekutanga chegore rino, motokari itsva yekutengesa yaiva 302,694 units, kuderera kuduku kwe2%. Munzvimbo ino yemusika, kusuma kweToyota kwemitengo yakaderera yehybrid uye mota dzemagetsi kwakakosha.
Kunyangwe zvipingamupinyi zvemusika zvakazara, kutengeswa kwemotokari dzemagetsi muThailand kwave kwakasimba. Izvi zvakagonesa vagadziri vemotokari yemagetsi eChinese seBYD kuti vawedzere kuwedzera chikamu chavo chemusika muThailand kubvira 2022. Muhafu yekutanga yegore rino, BYD yakabata chikamu che8% chemusika weThai auto, nepo MG uye Great Wall Motors, mabhurendi ese ari pasi peChinese automaker SAIC Motor, akabata 4% uye 2%, zvichiteerana. Mugove wakasanganiswa wemusika wevakuru veChinese automaker muThailand wasvika 16%, zvichiratidza kukura kwakasimba kwemhando dzeChinese mumusika weThai.
Vagadziri vemotokari vekuJapan vakabata chikamu che90% chemusika muThailand makore mashoma apfuura, asi izvo zvadzikira kusvika 71% nekuda kwemakwikwi kubva kuChina vanokwikwidza. Toyota, ichiri kutungamira musika weThai nechikamu che38%, yaona kudzikira kwekutengesa marori nekuda kwekurambwa kwechikwereti chemotokari. Nekudaro, kutengeswa kwemotokari dzinotakura vanhu, dzakadai seyehybrid Toyota Yaris, kwabvisa kudzikira uku.
Kutangisazve kweToyota kutengesa mota dzemhando yakaderera dzakasanganiswa uye dzemagetsi mumusika weThai kunoratidza davidzo yayo yekukurumidza kumakwikwi anotyisa. Sezvo nharaunda yemusika ichishanduka, Toyota icharamba ichigadzirisa zano rayo kuchengetedza chinzvimbo chayo chekutungamira muThailand neSoutheast Asia. Mabatiro anoita Toyota mikana mukushandurwa kwayo kwemagetsi kuchave kwakakosha pakukwanisa kwayo kuramba ichikwikwidza.
Pakazara, Toyota's strategic adjustments mumusika weThai haisi mhinduro yakanaka chete kune shanduko yemusika, asiwo kurwisa kwakasimba kunopesana nekusimuka kwevagadziri vemotokari dzemagetsi eChinese. Nekutangisa mhando dzemahybrids emitengo yakaderera uye kutangazve kutengesa mota dzemagetsi, Toyota inotarisira kuchengetedza chinzvimbo chayo chekutungamira mumusika uri kuwedzera kukwikwidza.
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Nguva yekutumira: Aug-25-2025