SAIC-GM-Wulingyakaratidza kusimba kunoshamisa. Sekureva kwemishumo, kutengesa kwepasirese kwakawedzera zvakanyanya muna Gumiguru 2023, kusvika pamotokari 179,000, kuwedzera kwegore negore kwe42.1%. Kuita uku kunokatyamadza kwaita kuti kutengesa kuwedzere kubva muna Ndira kusvika Gumiguru kusvika kumotokari dzinosvika miriyoni 1.221, zvichiita kuti ive iyo yega kambani mukati meSAIC Group kutyora chiratidzo chemotokari miriyoni gore rino. Zvakadaro, zvisinei nebudiriro iyi, kambani iyi ichiri kutarisana nedambudziko rekuchengetedza chinzvimbo chayo semutungamiri weindasitiri yemotokari, kunyanya sezvo iri kuedza kudzoreredza chinzvimbo chayo semugadziri wekutanga wekuChina kutengesa mota dzinodarika mamirioni maviri pagore.
Mutungamiri weSAIC Group, Jia Jianxu akaisa pamberi pechiratidzo chakajeka cheramangwana reSAIC-GM-Wuling, achisimbisa kukosha kwekuchengetedza kukwira kumusoro maererano nekuvandudzwa kwemhando, hurongwa hwemitengo uye purofiti. Pamusangano uchangoburwa wepakati pegore, Jia Yueting akakumbira timu kuti itarise pakuvandudza chimiro chemhando uye mhando yechigadzirwa. "Kuvandudza mhando, kukwidza mutengo wemabhasikoro, kuwedzera purofiti zvese zvichauya," akadaro. Kudaidzirwa kwechiito kunoratidza hurongwa hwakakura hwekuwedzera chikamu chemusika chekambani uye kukwikwidza muindasitiri yemotokari iri kuwedzera kuwanda.
Iyo Product Marketing Center's ichangoburwa pep rally, yakaitwa munaNovember 1, yakasimbisazve kuzvipira uku mukukura. Mukudanidzira kwehondo "Uyai! Uyai! Uyai! ", Chikwata nevatengesi vanofemerwa kuedza kubudirira kukuru muna 2024. Kuedza pamwe chete kwakakosha kuti SAIC-GM-Wuling isunungure kubva kumaketani ezvakaitika kare. Kutsamira pamitengo yakaderera yemafuta. Kusimuka kubva kumotokari dzakaderera, dzakaderera-mhando kuenda kune dzakasiyana uye premium chigadzirwa mutsara. Iyo kambani inoziva kuti kuti iwane kukura kwakasimba, inofanirwa kubva kubva kune yakapfuura uye kugamuchira ramangwana rinoratidzwa nehunyanzvi uye mhando.
Sechikamu cheshanduko iyi, SAIC-GM-Wuling yakatanga iyo sirivheri yepasi rose kuti iwedzere kukwezva kwemhando uye pesvedzero yemusika. Kufamba uku kwakanangana nekuzadzisa iyo iripo Wuling Red Label, kugadzira kuwirirana uye kubvumira kambani kuti iwane vateereri vakawanda. Kutarisisa kweSilver Label pamunhu uye zvigadzirwa zvemhando yepamusoro zvakaburitsa mhedzisiro yakanaka, nekutengesa kunosvika 94,995 mayunitsi muna Gumiguru chete, ichiverengera inopfuura hafu yezvose zvinotengeswa nekambani. Izvi zvinoratidza shanduko yakakosha, sezvo Silver Label inopa ka1.6 kuita kwechinyakare Red Label, iyo inonyanya kumiririra ekutengesa mamicrocars.
Pamusoro pebudiriro yayo yemumba, SAIC-GM-Wuling yakaitawo budiriro huru mukuwedzera bhizinesi rayo repasi rose. Muna Gumiguru, kambani yakatumira kunze 19,629 mota dzakakwana, gore-pa-gore kuwedzera kwe35.5%. Kukura kwezvinhu zvinotengeswa kunze kwenyika kunoratidza kuzvipira kwekambani kuongorora misika yekunze uye nekusimbisa chinzvimbo chayo semutambi wepasi rose muindasitiri yemotokari. Shanduko yeWuling, inozivikanwa se "King of Micro Cars", haisi kungowedzera kwekutengesa, asiwo shanduko yayo. Izvo zvinosanganisirawo kutsanangura patsva mufananidzo wemhando uye kuwedzera huwandu hwechigadzirwa kuti isangane nezvinodiwa nevatengi zvakasiyana.
Tichitarisa mune ramangwana, Jia Jianxu akakurudzira kuti SAIC-GM-Wuling itarise pazvinhu zvitatu zvakakosha: kuvandudzwa kwemhando, kuwedzera kwemutengo webhasikoro, uye kuvandudzwa kwemhando yechigadzirwa. Kuiswazve kwehunyanzvi kweiyo Baojun brand yakanangana nemotokari nyowani dziri pamusimboti wechiono ichi. Nekugadzira Wuling's red label uye blue label product matrix, mota dzese dzekutengesa nemota dzevatakuri dzichadhirowa purani itsva yekusimudzira kumusoro.
Kuvhurwa kweSilver Label chigadzirwa matrix kwakapfumisa mutsara wechigadzirwa cheWuling, unovhara mahybrid, emagetsi akachena, uye mota dzinofambiswa nemafuta. Izvi zvinosanganisira minicar MINIEV, zvigaro zvitanhatu MPV Capgemini uye mamwe mamodheru, ane mitengo yakakwira se149,800 yuan. Nekugadzira yemhando yepamusoro chigadzirwa matrix uye inosimudzira brand pesvedzero, SAIC-GM-Wuling inotarisirwa kuvandudza zvakanyanya kuita kwayo purofiti.
Nekudaro, iyo kambani painotanga rwendo urwu rwekuda, inofanirwa kuramba ichichinjika kune zvinodiwa nemusika uye kuwedzera masimba aripo. Pasinei nekuenderera mberi nekukura, Wuling inochengetedza chinzvimbo chakasimba muchikamu chemota-mini, nekutengesa kwemhando dzekutengesa kunotarisirwa kusvika 639,681 mayunitsi muna 2023, achiverengera anopfuura makumi mana neshanu muzana ezvese kutengesa. Zvikuru, minicars inoramba ichitonga pamusika. Wuling akaisa pekutanga mumusika wemotokari midiki yemakore gumi nemaviri akateedzana uye akaiswa pekutanga muchikamu chemusika chemufambi wemotokari kwemakore gumi nemasere akateedzana.
Muchidimbu, SAIC-GM-Wuling ichangoburwa kutengesa kuita uye zvirongwa zvehungwaru zvinoratidza kuedza kweSAIC-GM-Wuling kutsanangudzazve mhando yayo uye chigadzirwa chepotifolio pamberi pekuchinja kwemusika. Sezvo vagadziri vemotokari dzemagetsi kuChina vachiramba vachigadzira uye kuchinjika, SAIC-GM-Wuling iri pamberi peshanduko iyi, yakazvipira kuzadzikisa zvinangwa zvehungwaru uye girinhi budiriro, uye kuedza kusvika pakakwirira pamusika wepasi rose wemotokari.
Nguva yekutumira: Nov-12-2024