Yechipiri mhando yeNIO yakaburitswa pachena. Musi waKurume 14, Gasgoo akadzidza kuti zita rechipiri cheNIO brand ndiLetao Automobile. Tichitarisa kubva pamifananidzo ichangobva kuburitswa, zita rechirungu reLedo Auto iONVO, chimiro cheN ndicho chiratidzo chelogo, uye chiratidzo chekumashure chinoratidza kuti modhi iyi inonzi "Ledo L60".
Zvinonzi Li Bin, sachigaro weNIO, akatsanangura chimiro che "乐道" kuboka revashandisi: mufaro wemhuri, kuchengetedza imba, uye kutaura nezvazvo.
Ruzivo rweveruzhinji runoratidza kuti NIO yakambonyoresa mazita matsva akawanda anosanganisira Ledao, Momentum, uye Xiangxiang. Pakati pavo, zuva rekunyorera kwaLetao ndiChikunguru 13, 2022, uye munyoreri ndiNIO Automotive Technology (Anhui) Co., Ltd. Kutengeswa kuri kuwedzera?
Sezvo nguva inosvika, ruzivo rwemhando nyowani rwuri kubuda zvishoma nezvishoma.
Mukufona kwemari ichangoburwa, Li Bin akataura kuti mhando nyowani yeNIO yemusika wevatengi ichaburitswa muchikamu chechipiri chegore rino. Yekutanga modhi ichaburitswa muchikamu chechitatu uye kutakura kukuru kuchatanga muchikamu chechina.
Li Bin akaburitsawo kuti mota yechipiri pasi pemhando nyowani iSUV yakavakirwa mhuri huru. Yakapinda munhanho yekuvhura mold uye ichavhurwa pamusika muna 2025, nepo mota yechitatu iri kuvandudzwa.
Tichitarisa kubva kumamodheru aripo, mutengo wemamodhi emhando yechipiri yeNIO unofanirwa kunge uri pakati pe200,000 ne300,000 yuan.
Li Bin akataura kuti modhi iyi ichakwikwidza zvakananga neTesla Model Y, uye mutengo uchave wakaderera negumi muzana pane Tesla Model Y.
Zvichienderana nemutengo wekutungamira weiyo Tesla Model Y yazvino ye258,900-363,900 yuan, mutengo weiyo modhi nyowani wakadzikiswa negumi muzana, zvinoreva kuti mutengo wayo wekutanga unotarisirwa kudzika kusvika ku230,000 yuan. Mutengo wekutanga weiyo NIO yemhando yakaderera-mutengo, iyo ET5, i298,000 yuan, zvichireva kuti mhando itsva dzemhando yepamusoro dzinofanira kunge dziri pasi pe300,000 yuan.
Kuti usiyanise kubva pakumisikidzwa kwepamusoro kweiyo brand yeNIO, mhando nyowani ichagadzira yakazvimirira nzira dzekushambadzira. Li Bin akataura kuti mhando nyowani ichashandisa yakaparadzana yekutengesa network, asi iyo mushure-yekutengesa sevhisi ichashandisa mamwe aripo mushure mekutengesa masisitimu eiyo NIO brand. "Chinangwa chekambani iyi muna 2024 ndechekuvaka network isingasviki zvitoro zvisingasviki mazana maviri zvemhando itsva."
Panyaya yekuchinjanisa bhatiri, mhando dzemhando nyowani dzichatsigirawo tekinoroji yekuchinja bhatiri, inova imwe yekukwikwidza kweNIO. NIO yakataura kuti kambani ichave nemaseti maviri emagetsi ekuchinjanisa network, anoti NIO yakatsaurirwa network uye yakagovaniswa magetsi ekuchinjanisa network. Pakati pavo, mhando nyowani dzemhando dzichashandisa yakagovaniswa magetsi swap network.
Sekureva kweindasitiri iyi, mhando nyowani dzine mitengo isingadhuri ndiyo ichave kiyi yekuti Weilai inogona kudzoreredza kuderera kwayo gore rino.
Musi wa5 Kurume, NIO yakazivisa rondedzero yayo yegore rose yemari ye2023. Mari yegore negore uye kutengesa kwakawedzera gore negore, uye kurasikirwa kwakawedzera kuwedzera.
Chirevo chemari chinoratidza kuti kwegore rose ra2023, NIO yakawana mari yakazara ye55.62 bhiriyoni yuan, gore negore kuwedzera kwe12,9%; kurasikirwa kwegore rose kwakawedzera kuwedzera ne43.5% kusvika 20.72 bhiriyoni yuan.
Parizvino, maererano nekuchengetwa kwemari, nekuda kwemataundi maviri ekudyara kwehunyanzvi anosvika US$3.3 bhiriyoni nemasangano ekudyara kunze kwenyika muhafu yechipiri yegore rapfuura, matura emari eNIO akakwira kusvika 57.3 bhiriyoni yuan pakupera kwa2023. Tichitarisa kubva mukurasikirwa kwazvino. , Weilai achine makore matatu ekuchengetedza nguva.
"Pamusika mukuru, NIO inofarirwa nemari ine mukurumbira pasi rose, iyo yakawedzera mari yakachengetwa yeNIO uye ine mari yakakwana yekugadzirira 'mafainari' a2025." NIO akadaro.
R&D investimendi ndiyo yakawanda yekurasikirwa kweNIO, uye ine maitiro ekuwedzera gore negore. Muna 2020 na2021, NIO's R&D investimendi yaive 2.5 bhiriyoni yuan uye 4.6 bhiriyoni yuan zvichiteerana, asi kukura kwakazotevera kwakawedzera nekukurumidza, 10.8 bhiriyoni yakaiswa mu2022 yuan, gore-pa-gore kuwedzera kweanopfuura 134%, uye R&D investimendi mu202. ichawedzera ne23.9% kusvika 13.43 bhiriyoni yuan.
Nekudaro, kuitira kuvandudza kukwikwidza, NIO haisati ichizodzikisa mari yayo. Li Bin akati, "Mune ramangwana, kambani icharamba ichichengetedza R&D yekudyara inosvika mabhiriyoni matatu eyuan pakota."
Kune makambani matsva emotokari dzemagetsi, yakakwirira R&D hachisi chinhu chakashata, asi NIO yakaderera yekupinda-yekubuda chiyero ndicho chikonzero chakakosha nei indasitiri ichipokana nazvo.
Data inoratidza kuti NIO ichaendesa 160,000 motokari muna 2023, kuwedzera kwe30.7% kubva 2022. MunaJanuary gore rino, NIO yakapa 10,100 motokari uye 8,132 motokari muna February. Sales volume ichiri bhodhoro reNIO. Kunyange zvazvo nzira dzakasiyana-siyana dzekusimudzira dzakagamuchirwa gore rakapera kuti dzikwidziridze kuendeswa kwehuwandu munguva pfupi, kubva pakuona kwegore rose, NIO ichiri kukundikana kuzadzisa chinangwa chekutengesa kwegore negore.
Kana tichienzanisa, Ideal's R&D investimendi muna 2023 ichave 1.059 miriyoni yuan, mambure purofiti ichave 11.8 bhiriyoni yuan, uye kutengeswa kwepagore kuchave 376,000 mota.
Nekudaro, panguva yekufona kwemusangano, Li Bin aive netarisiro huru nezvekutengeswa kweNIO gore rino uye aive nechivimbo chekuti yaizodzokera kumwedzi wekutengesa nhanho ye20,000 mota.
Uye kana tichida kudzoka padanho remota zviuru makumi maviri, yechipiri mhando yakakosha.
Li Bin akataura kuti iyo NIO brand icharamba ichinyanya kutarisisa kune gross profit margin uye haizoshandisi mutengo hondo mukutsinhana nehuwandu hwekutengesa; nepo yechipiri mhando ichatevera kutengesa vhoriyamu pane gross profit margin, kunyanya munguva itsva. Pakutanga, kukosha kwehuwandu huchave hwakakwirira. Ini ndinotenda kuti musanganiswa uyu zvakare iri nani zano rekushanda kwenguva refu kwekambani.
Pamusoro pezvo, Li Bin akaburitsawo kuti gore rinouya NIO ichavhura mhando nyowani ine mutengo wemazana ezviuru zveyuan, uye zvigadzirwa zveNIO zvichave nemusika wakakura.
Muna 2024, sezvo kuderera kwemitengo kunotanga zvakare, kukwikwidza mumusika wemotokari kuchawedzera kutyisa. Indasitiri inofanotaura kuti musika wemotokari uchasangana nekuchinja kukuru gore rino uye rinotevera. Makambani matsva asina purofiti emotokari akadai saNio neXpeng haafanire kuita chero zvikanganiso kana vachida kubuda mudambudziko. Tichitarisa kubva kumari yekuchengetedza uye kuronga mhando, Weilai akagadzirirawo zvizere uye angomirira kurwa.
Nguva yekutumira: Mar-19-2024