Parizvino, chikamu chemotokari yemagetsi chitsva chakapfuura izvo munguva yakapfuura uye chakapinda munguva ye "kukura". Munguva ichangopfuura, Chery akaburitsa iCAR, ikava yekutanga bhokisi-yakaumbwa yakachena yemagetsi off-road style yemufambi mota; BYD's Honor Edition yakaunza mutengo wemotokari nyowani pasi pedzimotokari dzemafuta, ukuwo mhando yeLook Up ichiramba ichikwidza mutengo kusvika pamazinga matsva. high. Sekureva kwechirongwa ichi, Xpeng Motors ichavhura makumi matatu emotokari nyowani mumakore matatu anotevera, uye madiki eGeely ari kuramba achiwedzera. Makambani matsva emotokari yemagetsi ari kugadzira chigadzirwa / mhando, uye kukurumidza kwayo kunotopfuura nhoroondo yemotokari dzemafuta, idzo dzaive "nevana vazhinji uye kurwa kwakawanda".
Ichokwadi kuti nekuda kwechimiro chakareruka, hungwaru hwepamusoro uye kuiswa kwemagetsi kwemotokari nyowani dzesimba, kutenderera kubva pakugadzwa kweprojekiti kusvika pakutangwa kwemotokari ipfupi pane iyo yemotokari dzemafuta. Izvi zvakare zvinopa mukana kune makambani kuti atange uye nekukasira kuvhura mhando nyowani uye zvigadzirwa. Nekudaro, kutanga kubva pakuda kwemusika, makambani emotokari anofanirwa kujekesa maitiro e "kubereka kwakawanda" uye "eugenics" kuti awane kucherechedzwa kwemusika. "Zvigadzirwa zvakawanda" zvinoreva kuti makambani emotokari ane mitsara yakapfuma yechigadzirwa inogona kuzadzisa zvinodiwa nevatengi vakasiyana. Asi "kupararira" chete hakuna kukwana kuti kuve nechokwadi chekubudirira kwemusika, "eugenics" inodiwawo. Izvi zvinosanganisira kuwana hunyanzvi mumhando yechigadzirwa, kuita, hungwaru, nezvimwe, pamwe nekugonesa zvigadzirwa kuti zvisvike zvirinani kune vatengi vanotarirwa kuburikidza nemasikisi emusika chaiwo uye nzira dzekushambadzira. Vamwe vaongorori vakaratidza kuti kunyangwe makambani emotokari emagetsi matsva ari kutsvaga kusiyana kwechigadzirwa, anofanirwawo kutarisa nezvekugadzirisa chigadzirwa uye hunyanzvi. Chete nekunyatso "kugadzira zvakawanda uye eugenics" tinogona kumira kunze mumakwikwi anotyisa emusika uye kuhwina nyasha dzevatengi.
01
Product kupfuma kusati kwamboitika
Musi waFebruary 28, iCAR 03, yekutanga modhi yeChery's new energy mota brand iCAR, yakatangwa. Huwandu hwemamodheru matanhatu ane magadzirirwo akasiyana akatangwa. Iyo yepamutemo inotungamira mutengo wepakati ndeye 109,800 kusvika 169,800 yuan. Iyi modhi inotarisa vechidiki seboka rayo guru revatengi uye yakabudirira kudzikisa mutengo wema SUV emagetsi akachena kusvika ku100,000 yuan range, ichiita kupinda kwakasimba mumusika weA-class mota. Zvakare muna Kukadzi 28, BYD yakaita musangano mukuru wekuparurwa kweHan neTang Honor Editions, ichiparura mhando mbiri idzi nemutengo wekutanga we169,800 yuan chete. Muhafu yemwedzi yapfuura, BYD yakaburitsa mamodheru mashanu eHonor Edition, ayo anosiyanisa mutengo wavo unokwanisika.
Kupinda munaKurume, mafungu ekutangwa kwemota nyowani ave kuwedzera kutyisa. PaKurume 6 chete, 7 modhi itsva dzakatangwa. Kubuda kwenhamba yakawanda yemotokari itsva haisi kungoramba ichizorodza pasi maererano nemutengo, asiwo inoita kuti mutengo uripo pakati pemusika wakachena wemotokari yemagetsi uye misika yemotokari yemafuta zvishoma nezvishoma, kana kunyange kuderera; mundima yepakati-kusvika-yepamusoro-soro, kuenderera mberi kwekuvandudzwa kwekushanda nekugadzirisa kunoitawo kuti kukwikwidzana mumusika wepamusoro kuwedzere. Bvudzi rakasimba. Ikozvino musika wemotokari uri kusangana nenguva isati yamboitika yekupfumisa zvigadzirwa, izvo zvinotopa vanhu pfungwa yekufashukira. Mabhuranzi makuru akazvimirira akadai seBYD, Geely, Chery, Great Wall, uye Changan vari kushingairira kutanga mabhureki matsva uye nekumhanyisa nhanho yekutangwa kwechigadzirwa chitsva. Kunyanya mumunda wemotokari dzemagetsi matsva, mhando nyowani dziri kumera sehowa mushure mekunaya kwemvura. Makwikwi emusika anotyisa zvakanyanya, kunyangwe mukati mekambani imwechete. Kune zvakare imwe dhigirii yemakwikwi ehomogeneous pakati pemhando nyowani dzakasiyana pasi peiyo brand, zvichiita kuti zviwedzere kunetsa kusiyanisa pakati pemhando.
02
“Gadzira mipumburu nekukurumidza”
Hondo yemitengo iri kuwedzera mumunda wemotokari itsva dzemagetsi, uye motokari dzemafuta hazvifaniri kupera. Vakawedzera kusimba kwehondo yemitengo mumusika wemotokari kuburikidza nenzira dzakasiyana dzekushambadzira dzakadai serubatsiro rwekutsiva. Iyi Hondo yemutengo haina kuganhurirwa kumakwikwi emitengo, asi zvakare inotambanukira kune akawanda mativi akadai sevhisi uye mhando. Chen Shihua, mutevedzeri wemunyori mukuru weChina Association of Automobile Manufacturers, anofanotaura kuti makwikwi mumusika wemotokari achatonyanya kusimba gore rino.
Xu Haidong, mutevedzeri weinjiniya mukuru weChina Association of Automobile Manufacturers, akadaro muhurukuro nemutori wenhau kubva kuChina Automobile News kuti nekuenderera mberi kwemusika wemotokari yemagetsi uye kuvandudzwa kwesimba rose remabhizinesi, mota nyowani dzine simba. zvishoma nezvishoma akawana kutaura mumitengo. Mazuva ano, iyo yemitengo yemotokari nyowani haicharevi mota dzemafuta uye yakagadzira yayo yakasarudzika yemitengo. Kunyanya kune mamwe emhando yepamusoro-soro, senge Ideal neNIO, mushure mekugadzira imwe mhando pesvedzero, kugona kwavo kwemitengo kwakawedzerawo. Zvadaro zvinovandudza.
Sezvo vanotungamira makambani emotokari yemagetsi matsva vakawedzera kutonga kwavo pamusoro pecheni yekugovera, ivo vanyanya kuomesera mukutonga kwavo uye kutonga kweiyo yekugovera cheni, uye kugona kwavo kudzikisa mutengo uye kuwedzera kushanda zvakanaka kuri kuramba kuchivandudza. Izvi zvinosimudzira kudzikiswa kwemitengo mune zvese zvikamu zvekutengesa, izvo zvinozoita kuti mitengo yezvigadzirwa irambe ichidonha. Kunyanya kana zvasvika pakutengwa kwezvinhu zvine magetsi uye nehungwaru zvikamu uye zvikamu, makambani aya achinja kubva pakungogamuchira makotesheni kubva kune vatengesi munguva yakapfuura kusvika pakushandisa mavhoriyamu makuru ekutenga kutaurirana nemitengo, nekudaro vachiramba vachidzikisira mutengo wezvikamu zvekutenga. Iyi chiyero mhedzisiro inobvumira mutengo wezvakakwana zvigadzirwa zvemotokari kuti uwedzere kudzikiswa.
Kutarisana nehondo inotyisa yemutengo wemusika, makambani emotokari atora zano re "kukurumidza kugadzira". Makambani emotokari ari kushanda nesimba kupfupisa kutenderera kwekusimudzira kwemotokari dzemagetsi matsva uye nekumhanyisa kutangwa kwemhando nyowani kutora mikana muzvikamu zvakasiyana zvemusika. Nepo mitengo ichiramba ichidzika, makambani emotokari haana kurerutsa kuita kwavo kuita kwechigadzirwa. Nepo ivo vachinatsiridza mashandiro emotokari uye ruzivo rwekutyaira, ivo vanoitawo hungwaru kuenzana kutariswa kwemakwikwi emusika aripo. Pakuvhurwa kweiCAR03, munhu akakodzera anotungamira Chery Automobile akataura kuti nekugadzirisa musanganiswa weAI software nehardware, iCAR03 ine chinangwa chekupa vechidiki ruzivo rwekutyaira zvine hungwaru. Nhasi, mamodheru mazhinji pamusika ari kutevera epamusoro-kuita smart kutyaira zviitiko nemitengo yakaderera. Chiitiko ichi chiri pese pese mumusika wemotokari.
03
"Eugenics" haigoni kuregererwa
Sezvo zvigadzirwa zvichiwedzera kuwanda uye mitengo ichiramba ichidzika, makambani emotokari e "multi-generation" zano riri kuwedzera. Anenge makambani ese haadzivisike, kunyanya mabhureki akazvimirira. Mumakore achangopfuura, mhando dzakazvimiririra dzakazvimiririra dzakashandisa nzira dzakasiyana-siyana dzekutora mamwe musika. BYD, semuenzaniso, yatova nemhando yakazara yemitsara yechigadzirwa kubva padanho rekupinda kusvika kumusoro-kumagumo, kusanganisira mabhureki mashanu. Sekureva kwemishumo, iyo Ocean yakatevedzana inotarisa pamusika wechidiki wevashandisi ne100,000 kusvika 200,000 yuan; iyo Dynasty series yakanangana nevashandisi vakura vane 150,000 kusvika 300,000 yuan; mhando yeDenza inotarisa pamusika wemota dzemhuri ine anopfuura mazana matatu ezviuru zveyuan; uye mhando yeFangbao inotarisawo pamusika. Musika uri pamusoro pe300,000 yuan, asi inosimbisa munhu; iyo upsight brand yakamira mumusika wepamusoro-soro ine miriyoni yuan level. Iwo magadzirirwo ezvigadzirwa zveaya mabhureki ari kukurumidza, uye akawanda zvigadzirwa zvitsva zvichatangwa mukati megore.
Nekuburitswa kwerudzi rweiCAR, Chery yapedzawo kuvaka masisitimu mana makuru emhando yeChery, Xingtu, Jietu neCAR, uye inoronga kuburitsa zvigadzirwa zvitsva zvemhando yega yega muna 2024. Semuenzaniso, Chery brand ichagadzira panguva imwe chete. mafuta uye nzira itsva dzesimba uye ramba uchipfumisa mana makuru akatevedzana emhando dzakadai seTiggo, Arrizo, Discovery uye Fengyun; mhando yeXingtu inoronga kuburitsa mafuta akasiyana siyana, plug-in hybrid, magetsi akachena uye maFengyun modhi muna 2024. Mamodheru akawedzerwa; Jietu brand ichavhura akasiyana siyana eSUVs uye off-road mota; uye iCAR ichavhurawo A0-kirasi SUV.
Geely inovharawo zvizere zvikamu zvemusika wepamusoro, wepakati uye wakaderera kuburikidza nemhando dzakawanda dzemagetsi emagetsi akadai seGirazi, Geometry, Ruilan, Lynk & Co, Smart, Polestar, uye Lotus. Pamusoro pezvo, mabhureki emagetsi matsva akadai saChangan Qiyuan, Shenlan, uye Avita ari kumhanyisawo kutangwa kwezvigadzirwa zvitsva. Xpeng Motors, chikwata chitsva chekugadzira motokari, yakatozivisa kuti inoronga kuburitsa motokari itsva makumi matatu mumakore matatu anotevera.
Kunyangwe aya mabhureki akatangisa huwandu hukuru hwemhando uye zvigadzirwa munguva pfupi yenguva, havasi vazhinji vanogona kuve hits zvechokwadi. Kusiyana neizvi, makambani mashoma akadai saTesla uye Ideal akawana kutengesa kwakanyanya nemitsara yezvigadzirwa zvishoma. Kubva 2003, Tesla yakatengesa mamodheru matanhatu chete pamusika wepasi rose, uye chete Model 3 uye Model Y chete inogadzirwa muChina, asi huwandu hwayo hwekutengesa haugone kushomeka. Gore rakapera, Tesla (Shanghai) Co., Ltd. yakabudisa motokari dzinopfuura 700,000, iyo yekutengeswa kwegore negore kweModel Y muChina yakapfuura 400,000. Saizvozvo, Li Auto yakawana kutengeswa kwemotokari dzinosvika mazana matatu nemakumi masere ezviuru nemhando nhatu, ikava muenzaniso we "eugenics".
Sezvo Wang Qing, mutevedzeri wemukuru weInstitute of Market Economics yeDevelopment Research Center yeState Council, akati, pamberi pemakwikwi anotyisa emusika, makambani anofanirwa kuongorora zvakadzama zvinodiwa zvezvikamu zvakasiyana zvemusika. Paunenge uchitsvaga "zvakawanda", makambani anofanirwa kutarisisa "kunaka" uye haakwanise kutevedzera huwandu achiregeredza mhando yechigadzirwa uye kugadzirwa kwemhando. Chete nekushandisa akawanda-brand zano kuvhara zvikamu zvemusika uye kuve nani uye nekusimba kunogona bhizinesi kuita budiriro.
Nguva yekutumira: Mar-15-2024