1. Kumirira kwenguva refu: Xiaomi Auto's matambudziko ekutumira
Mumotokari itsva ine simba musika, musiyano pakati pevatengi
zvinotarisirwa uye chokwadi chiri kuwedzera kuoneka. Munguva pfupi yapfuura, mhando mbiri nyowani dzeXiaomi Auto, SU7 uye YU7, dzakakwezva kutarisisa kwakapararira nekuda kwekureba kwavo kutenderera. Maererano nedheta kubva kuXiaomi Auto App, kunyange yeXiaomi SU7, iyo yave iri pamusika kweanopfuura gore, nguva yekuendesa inokurumidza ichiri mavhiki e33, inenge mwedzi 8; uye kune ichangoburwa Xiaomi YU7 yakajairika vhezheni, vatengi vanofanirwa kumirira kusvika gore rimwe nemwedzi miviri.
Chiitiko ichi chakonzera kusagutsikana pakati pevatengi vakawanda, uye vamwe vepadandemutande vakatokumbira pamwe chete kudzoserwa mari dzavo. Nekudaro, iyo yakareba kutenderera kutenderera haisi yega kuXiaomi Auto. Mumisika yemotokari yemumba neyekunze, nguva yekumirira yemhando dzakawanda dzakakurumbira zvakare inokatyamadza. Semuenzaniso, Lamborghini's top modhi Revuelto inoda anopfuura makore maviri ekumirira mushure mekubhuroka, kutenderera kwePorsche Panamera kunenge hafu yegore, uye varidzi veRoll-Royce Specter vanofanirwa kumirira kwemwedzi inopfuura gumi.
Chikonzero nei aya mamodheru achigona kukwezva vatengi kwete chete nekuda kweiyo yepamusoro-yekupedzisira mhando yemhando uye kuita kwakanakisa, asiwo nekuda kwekusiyana kwavo kwemakwikwi muchikamu chemusika. Iro pre-order volume yeXiaomi YU7 yakapfuura 200,000 units mukati me3 maminetsi ekutanga kwayo, iyo yakaratidza zvizere mukurumbira wayo wemusika. Zvisinei, iyo inotevera nguva yekuendesa inoita kuti vatengi vasava nechokwadi: gore rimwe gare gare, motokari yavanga vachirota ichiri kukwanisa zvido zvavo zvepakutanga here?
2. Supply chain uye kugadzirwa kwesimba: Kuseri kwekunonoka kuendesa
Pamusoro pezvinotarisirwa nevatengi uye mukurumbira wemhando, kushaikwa kwekusimba muketani yekugovera uye zvipimo zvekutenderera kwekugadzira zvinhu zvakare zvakakosha zvinokonzeresa kunonoka kuendesa. Mumakore achangopfuura, kushomeka kwepasirese chip kwakanganisa zvakananga kufambira mberi kwekugadzirwa kwemotokari yese, uye kugadzirwa kwemotokari dzemagetsi matsva kunodziviswawo nekupihwa kwemabhatiri emagetsi. Tora Xiaomi SU7 semuenzaniso. Iyo yakajairwa vhezheni yechigadzirwa yaive yakawedzera zvakanyanya nguva yekutumira nekuda kwekusakwana kwebhatiri kugadzirwa kwesero.
Pamusoro pezvo, huwandu hwekugadzira hwemakambani emotokari zvakare chinhu chakakosha chinokanganisa nguva yekuendesa. Muganho wekugadzira weXiaomi Auto's Yizhuang fekitori i300,000 mota, uye chikamu chechipiri chefekitori chichangobva kupedzwa neyakarongwa kugadzirwa kwemotokari zviuru zana nemakumi mashanu. Kunyangwe tikaenda tese kunze, huwandu hwekutakura gore rino hahupfuuri 400,000 mota. Nekudaro, kuchine anopfuura 140,000 maodha eXiaomi SU7 asina kuunzwa, uye nhamba yeakakiyiwa maodha eXiaomi YU7 mukati meawa gumi nemasere yekutangwa kwapfuura 240,000. Izvi pasina mubvunzo i "dambudziko rinofadza" reXiaomi Auto.
Muchirevo chechinyorwa chino, kana vatengi vakasarudza kumirira, mukuwedzera kune rudo rwavo rwechiratidzo uye kucherechedzwa kwekuita kwemuenzaniso, ivo vanofanirwawo kufunga nezvekuchinja kwemusika uye tekinoroji iterations. Nekuenderera mberi nekuenderera mberi kwehunyanzvi hwemotokari yemagetsi tekinoroji, vatengi vanogona kutarisana nekuunzwa kwematekinoroji matsva uye shanduko mukudiwa kwemusika panguva yavo yekumirira.
3. Tekinoroji innovation uye ruzivo rwevatengi: sarudzo dzemangwana
Sezvo musika mutsva wemotokari yemagetsi unowedzera kusiyanisa, vatengi vanofanirwa kufunga zvinhu zvakawanda senge mhando, tekinoroji, zvinodiwa munharaunda, ruzivo rwemushandisi, uye kukosha kwekuchengeta kana vakatarisana nenguva yekumirira. Kunyanya munguva ye "software inotsanangura hardware", kunaka kwemotokari kunowedzera kunobva pane zvitsva uye ruzivo rwe software. Kana vatengi vakamirira kwegore kune modhi yavakaodha, timu yesoftware yekambani yemotokari inogona kunge yakadzokorora maitiro matsva uye zviitiko zvitsva kakawanda mukati megore rino.
Semuenzaniso, iyo inoenderera innovation yeBYD uyeNIO, vaviri vanozivikanwa
mhando dzemotokari dzepamba, mukuvandudza software uye hungwaru zvakakwezva kutarisisa kwakawanda kubva kune vatengi. BYD's "DiLink" yakangwara network system uye NIO's "NIO Pilot" inozvimiririra yekutyaira tekinoroji inogara ichivandudza ruzivo rwekutyaira uye kuchengetedzeka kwevashandisi. Kufambira mberi kwetekinoroji uku hakungonatsiridza kuita kwemotokari chete, asiwo kunopa vatengi kukosha kwepamusoro.
Mushure mekuyera zvakanakira nezvayakaipira, vatengi vanofanirwa kutarisisa kuenzanirana pakati pesoftware iteration uye hardware kumisikidzwa pakusarudza kumirira, kuitira kuti vadzivise kumirira mota inenge yapera nguva ichingotangwa. Mune ramangwana, nekuenderera mberi nekuvandudzika kwehunyanzvi hwemotokari yemagetsi tekinoroji uye nekuramba kuchichinja pamusika, vatengi vanozove nesarudzo dzakasiyana siyana.
Muchidimbu, kukwira kwemusika mutsva wemotokari yemagetsi kuri kukwezva vatengi vakawanda. Kunyangwe nguva yekumirira yakareba, kune vanhu vazhinji, kumirira kwakakodzera. Nekuenderera mberi kwekuvandudza tekinoroji uye kuenderera mberi kwekuvandudzwa kwemhando, mota nyowani dzesimba remangwana dzinounza zvirinani ruzivo uye kukosha kwepamusoro kune vatengi.
Email:edautogroup@hotmail.com
Phone / WhatsApp:+8613299020000
Nguva yekutumira: Jul-10-2025