"Vechidiki nhasi, maziso avo ane resolution yepamusoro."
"Vechidiki vanogona, vanofanirwa, uye vanofanirwa kutyaira mota dzinotonhorera uye dzinonakidza kwazvo izvozvi."
Musi wa12 Kubvumbi, paiCAR2024 Brand Night, Dr. Su Jun, CEO we smartmi Technology uye Chief Product Officer weiCAR brand, vakaronga patsva chirevo cheiCAR. Pakaonekwa tafura yemakamera muchikamu chake pachiratidziro chikuru, ichi chakasiyana "Geek style" mufananidzo wemunhu unorukana neiyo brand core kugadzira resonance inobatanidza kuita imwe.
Pahusiku hwemhando iyi, iCAR yakajekesa chimiro chayo se "mota yevadiki" uye chiono chazvino che "kugadzira mota dzakanakisa dzevechidiki vane moyo mudiki". Chigadzirwa chitsva iCAR V23 chakavhurwa panguva imwe chete kune Zvitsva zvigadziriso, matekinoroji uye zvigadzirwa zvinozivisa kukwidziridzwa kwemhando. Panguva imwecheteyo, iyo iCAR brand yakatarisawo iyo X25, yekutanga modhi yeX nhevedzano, ichienderera mberi nekuratidzira hurongwa hwemhando yenguva itsva yesimba remangwana.
"Vechidiki", sechinhu chakakosha, ndiyo yekutanga kugadzirwa kweiCAR brand, uye yakaonekwa yadzokororwa mumaawa anopfuura maviri. Mumutsara wayo wechigadzirwa uye chigadzirwa, iCAR inoratidza muono mutsva muvanhu vechidiki.
01
New chigadzirwa matrix
Iyo iCAR brand yakazvarwa muna Kubvumbi gore rapfuura. Ndiyo yekutanga simba nyowani yeCHERY uye ndiyo yega pakati pemhando ina huru dzeCHERY, EXEED, JETOUR uye iCAR inotarisa pane simba idzva.
Muna Kukadzi gore rino, mota yekutanga yeCAR, iCAR 03, yakaparurwa zviri pamutemo. Mutengo wekutungamira wepamutemo pawakatangwa waiva 109,800-169,800 yuan. Mutengo wakatanhamara wakabvumira motokari iyi kuti iwane kuzivikanwa pamusika munguva pfupi. Dhata inoratidza kuti mwedzi mumwe mushure mekutangwa, iCAR 03 yakagamuchira maodha emotokari dzinopfuura zviuru gumi nezvitanhatu. Kutengeswa muna March kwaiva motokari 5,487, uye kutengesa mumazuva gumi ekutanga aApril kwaiva 2,113, mwedzi-on-mwedzi kuwedzera kwe81%. Nekugadzwa kwechimiro chechiratidzo, zvinotarisirwa kuti muna Chivabvu gore rino, kutengesa kwemwedzi nemwedzi kweCAR 03 kuchapfuura zviuru gumi zvezvikamu.
Zvisinei, mumakwikwi anotyisa aripo munharaunda yemusika wekunze, iCAR iri kutarisanawo nedambudziko rekuwana nzvimbo yakasimba uye kuenda kune imwe nhanho. PaiCAR2024 Brand Night, zvigadzirwa zvitsva zvitatu zvakaziviswa, zvakanangana nemusika mudiki ne "miseve mitatu kamwechete".
Sechigadzirwa chekutanga chemhando yeShengwei, iCAR V23 yakamisikidzwa se "style off-road electric urban SUV". Kugadzirwa kwekunze kuzere nesimba uye fashoni. Iyo off-road-style square bhokisi chimiro inopa rukudzo kune zvekare. Iyo mana-mavhiri uye mana-makona dhizaini, ultra-pfupi pamberi uye kumashure overhangs uye hombe wheelbase inounza simba rakasimba rekuona; panguva imwecheteyo, inopa pfungwa yenzvimbo mukati memotokari. Iyo yekupedzisira-yakakura nzvimbo, ekupedzisira-inogadzika zvigaro uye "yepamusoro-mbiri" yekuona yakawanda-dimensionally inovandudza ruzivo rwekutyaira.
Panyaya yehungwaru, V23 inoitawo zvakanaka. Nekuda kweiyo L2+ level yehungwaru kutyaira uye kushandiswa kwe8155 mainstream chip mota makomputa, vashandisi vanogona kunzwisisa zviri nyore mamiriro emugwagwa uye kunakidzwa nekunakidzwa kwe "mumugwagwa".
iCAR inotarisira kuti V23 inogona kunyatso kuzadzisa zvakakosha zvakakosha zvevashandisi vechidiki nekutaridzika kwayo, kuravira kwepamusoro, mhando yepamusoro, super practical uye kuvimbika, uye kuve sarudzo ye "yokutanga mota yevadiki". Su Jun akavimbisa pamusangano wevatori venhau kuti iCAR, mushure mekuvandudzwa kwemhando, icharamba ichifambira mberi panzira itsva yesimba, uye pakupedzisira ziva "kubvumidza munhu wese kunakidzwa nehunyanzvi hwehunyanzvi."
Uye zvakare, iCAR yakatarisisa iyo X25, yekutanga modhi yeX yakatevedzana.
Iyo X25, yakamisikidzwa seyepakati-kusvika-yakakura off-nzira dhizaini MPV, innovation yeCAR yenguva itsva yesimba remangwana. Dhizaini yaro yemuviri inosanganisa zvinhu zvekare zvekunze-mumugwagwa nedhizaini yemotokari imwe chete, zvichiratidza manzwiro engano yeramangwana resainzi. Kuvimba nehunyanzvi hwakanakira yesimba idzva repuratifomu, iyo X25 ine zvirinani controllability uye kugadzikana. Iyo yakazara flat floor dhizaini inobvumira yakajeka yemukati nzvimbo uye inochinjika chigaro musanganiswa kuti isangane nemhando dzakasiyana dzekufamba.
Mune ramangwana, iyo iCAR mhando ichatora zvakajeka zvinodiwa zvevashandisi senzvimbo yekutanga uye ichienderera mberi nekukudza kukosha kwevashandisi, iyo inoratidzwa zvine hungwaru mukugadzirwa kwakabatana kweyakapfuma chigadzirwa matrix ine 0, V, uye X yakatevedzana. . Pakati pavo, iyo 0 yakatevedzana inotarisa pane yakanakisa tekinoroji uye inoteedzera kuenzana kwetekinoroji; iyo V yakatevedzana inoratidzira kunze-nzira maitiro, ichisimbisa kusiyanisa, kutaridzika kwepamusoro uye kwekupedzisira-kuita; uye X yakatevedzana yakazvipira kuve "rudzi rutsva rwemotokari dzebhokisi rimwe chete."
02
Dzvanya mukati me "vechidiki" uye gadzira "rudzi rutsva"
Kuseri kweV23 inobata maziso, munhu asingagoni kufuratirwa ndiSu Jun, muvambi uye CEO weZhimi. Chitupa chake chitsva ndiye mukuru wechigadzirwa chekuronga mukuru weCHERY New Energy.
Kare, uyu Tsinghua Ph.D. uye purofesa weyunivhesiti ane nhoroondo yekugadzira maindasitiri akatsunga kufunga kutanga bhizinesi mhiri kwemakungwa uye akamisa smartmiTechnology. Mushure mekunge smartmiTechnology yapinda mukamba inotungamira yeindasitiri yekumba yakangwara ichivimba nehukuru hwayo hwekugadzira zvigadzirwa zvinopisa uye Xiaomi's ecological cheni system, Su Jun asingatarisirwe akabatana nerukova rweindasitiri yemotokari. Batira pamwe neCHERY, batanidza muCHERY iCAR mhando, uye tanga rwendo rutsva.
Paakazviratidza pamberi pemunhu wese zvakare, mweya wekutsvagisa zvedzidzo wakaramba wakasiya mavara akajeka paSu Jun. Zvigadzirwa zvakawanda zvepasi rose zvinopisa-zvinopisa senge zvinonatsa mweya uye zvigaro zvechimbuzi zvakangwara kubva smartmiTechnology zvakamubatsira kuunganidza kugona kwakakosha kutsanangura zvigadzirwa zvinopisa.
Kubva pakuona kwekuparara, nzira yaSu Jun yekutengesa inopisa ndeyekutanga kunzwisisa zvakadzama uye nekunyatsonzwisisa zvinodikanwa zvevashandisi kuona kuti chigadzirwa chinogona kugadzirisa zvakanangana nekunyanya kudzvanya mushandisi matambudziko evashandisi.
Chechipiri, dzivisa kunyanya kutsvaga mabasa akaomarara, nekuti izvi hazvingovhiringi kutarisa kwechigadzirwa, kuvhiringa sarudzo yevatengi, asi zvakare kuwedzera mutengo, zvichikanganisa kukwikwidza kwemusika kwechigadzirwa.
Chekupedzisira, shandisa zvakazara mabhenefiti eiyo Xiaomi's ecological cheni, tarisa pakugadzira "super single zvigadzirwa", kuhwina musika kuburikidza nezvinogara zvichipisa zvigadzirwa, uye mukuita izvi ramba uchibatanidza hukama nevashandisi uye kuwedzera brand pesvedzero.
Muindasitiri yemotokari, nzira iyi ichine kukosha kwakasimba kwereferensi.
Makambani akawanda emotokari anoda kuwedzera mumusika we "vechidiki", asi pakupedzisira vanowanzotadza kuita mari nekubheja pamusika we "vezera repakati". Munguva yakapfuura, zvimwe zvigadzirwa zvainzi "motokari yekutanga yevechidiki" zvakaderedzwa uye zvakaderedzwa mhando dzezvigadzirwa zvakakurumbira izvo zvakaratidzwa kuve zvakakurumbira mu "musika wepakati-kati".
Su Jun ane muono wakajeka wekuti kutevera zvinhu zvakanaka uye kufambiswa neruzivo chinhu chakakosha hunhu kune vechidiki. Mune mamwe mazwi, kunyangwe uine bhajeti shoma, iwe unongobhadhara zvinhu zvakanaka.
Nezve mota iyi, Su Jun akambosuma:
"Chokutanga, chikwata chinofanira kutarisa pamotokari dzine nzvimbo yakanaka, uye zvakananga kutema zvisingabatsiri sedans, motokari dzemitambo uye zvimwe zvinhu mumutsara wechigadzirwa. Kutungamirirwa kwechigadzirwa kunofanira kuva kunotonhorera, kunakidza uye kunobatsira motokari, nemafungiro e ' '. kuita shamwari, kushandisa nzira dzinoputika kugadzira motokari dzevechiduku.”
"Chechipiri, kubva pakuonekwa kwemaonero, iCAR V23, seSUV yakachena yemagetsi inotarisa panzira yekunze, ine mutauro mutsva wekugadzira unobatanidza manzwiro eretro nemafungiro e teknolojia yeramangwana."
"Uyezve, kubva pakuona kwezvinhu, senge nzvimbo yekumashure uye nzvimbo yemuchina-munhu, tinoedza kuwedzera nzvimbo yemukati yemotokari zvakanyanya sezvinobvira, kuitira kuti mota yeA-class isvike panzvimbo yeB- kirasi kana C-kirasi, uye iyo yose yakagara yakagara uye kutonga vane pfungwa yekudada uye hunhu. "
Kusvika kumwero wakati, iCAR's dhizaini uzivi musanganiswa we "wedzero" uye "kubvisa". Cheka mabasa asina kukosha uye kudzora mari. Ita kuwedzera kune zvakakosha zvinhu uye uwane chinangwa chekupedzisira.
03
"Big CHERY" inobatana maoko neCATL kuwana "kukurumidza"
Maitiro emusangano wevatori venhau uyu akasiyana zvachose nemaitiro akaratidzwa naCHERY mumusangano wevatori venhau wapfuura. Dr. Su Jun, CEO we smartmiTechnology uye mukuru wechigadzirwa mukuru weiCAR brand, uye Zhang Hongyu, mutevedzeri wemaneja mukuru weCHERY Automobile Co., Ltd. uye maneja mukuru weiCAR brand division, vanobatana maoko kugadzira "CP yakasimba kwazvo". Mumwe akadzikama uye mumwe ane shungu, achiunza chando uye Kudhumhana kwemoto uye majee enguva dzose zvakakonzera vateereri kupopota nekushamisika.
Kunyangwe Yin Tongyue, Munyori weBato uye Sachigaro weCHERY Holding Group, akataura pachena kuti musangano wenhau wakadai hauna kumbobvira waitwa. iCAR yave nzvimbo yekuyedza nekuongorora nzira nyowani. Yin Tongyue akatoti: "iCAR ndiyo 'new special zone' yakagadzirwa neCHERY Group. Boka racho harizoregi kuedza kutsigira kukurudzirwa kweCAR. Hapana muganhu wepamusoro wekutsvaga mari yekubatsira iCAR kupinda mumusasa wekutanga wesimba idzva. "
Kuti izadzise chinangwa ichi, CHERY iri kukurumidza kutsvaga tekinoroji nekusimudzira, ichigadzira zvikanganiso zvayo uye kugadzira mapoinzi ayo akasimba. Ichivimba ne "Yaoguang 2025" tekinoroji system, CHERY ichaisa isingasviki zana remabhiriyoni emayuan mumakore mashanu anotevera kuvaka mazana matatu eYaoguang marabhoritari. Yakasiyana-siyana matekinoroji matsva anoenderera mberi kugadzirwa mune yakakosha tekinoroji minda. Zhang Hongyu, mutevedzeri wemaneja mukuru weCHERY Automobile Co., Ltd. uye maneja mukuru weiCAR brand, akataura kuti CHERY yakasimba yehunyanzvi yekuchengetedza yakaita sebhokisi repfuma rine zvese zvaunoda.
Parizvino, iCAR 03 yapedza kusimudzira kwayo kwekutanga OTA. High-speed NOA, cross-level memory parking uye mamwe mabasa ave "avepo" zvizere. Inotora nzira yekuona, ine tekinoroji inotungamira uye inokwanisika, ichiita sarudzo yekutanga mumutengo uyu. Pamusoro pezvo, iCAR inogona zvakare kuenderera mberi kukwidziridza magetsi mana-mavhiri kutyaira kuburikidza nehunyanzvi nzira dzakadai sekusimudzira software uye kumberi nekumashure axle decoupling, zvichiita kuti kutyaira kuve nyore uye kunonakidza.
Pamusangano wevatori venhau, CHERY yakazivisawo kudyidzana kwakanaka neCATL, mutungamiri wepasi rose mumabhatiri emagetsi matsva. Mapato maviri aya achawedzera kusimbaradza kudyidzana mune tekinoroji nemari yekusimudzira pamwe chete kukura kweiyo iCAR brand. Zeng Yuqun, Sachigaro uye General Maneja weCATL, akataura kuti CATL ichapa simba rekuvandudza simba garandi uye nepamusoro-soro ekugadzirisa magetsi emhando yeCAR brand.
Semutungamiri muindasitiri yebhatiri remagetsi, CATL ine tekinoroji yebhatiri yepamusoro uye kugona kugadzira. Kubva pakuona kwehunyanzvi, kubatirana pakati pemapato maviri aya kuchabatsira CHERY kukurumidza kusimudzira uye kutsiva nzvimbo dzakakosha dzetekinoroji uye kuwedzera kukwikwidza kwemusika wezvigadzirwa zvayo. Kubva pamaonero echeni yemaindasitiri, kubatirana neCATL kuchabatsirawo CHERY kudzikamisa cheni yayo yekugovera, kuderedza mutengo wekutenga, uye kugadzirisa kugadzirwa kwemagetsi.
Nguva yekutumira: Kubvumbi-26-2024