Chery Automobile yakanakisa kubudirira muna 2024
Sezvo 2024 ichiswedera kumagumo, musika wemotokari weChinese wasvika padanho idzva, uye Chery Automobile, semutungamiri weindasitiri, yakaratidza kuita kunoshamisa. Zvinoenderana neazvino data, Chery Group yakazara pagore kutengesa yakapfuura 2.6 miriyoni mota, ichiisa rekodhi nyowani yemhando. Pakati pese, kutengesa kunze kwenyika kwakasvika mamiriyoni 1.14 emotokari, gore negore kuwedzera kwe21.4%, zvakare kuisa rekodhi itsva yekutengeswa kunze kwenyika neChina automakers. Kubudirira uku hakungoratidzi kuita kwakasimba kwaChery mumusika wepamba asi zvakare kunoratidza kukwikwidza kwayo mumusika wepasirese.
Kubudirira kweChery Automobile hakusi tsaona. Sesimba rakareba muindasitiri yemotokari yeChina, Chery yakahwina kufarirwa nevatengi pasi rese nemhando yepamusoro yechigadzirwa uye kugona kwayo. Muna 2024, Chery'smotokari itsva ine simbakutengesa kwakapetwa kaviri, kusvika
583,000 zvikamu zvegore, zvichiita kuti ive mhando yechina, mushure meBYD, Geely, uye Changan, kudarika 100,000 units mumwedzi mumwe chete. Iyi nhevedzano yezvakabudirira inocherekedza shanduko yakabudirira yaChery kuenda kumagetsi uye nekusimbisa chinzvimbo chayo mumusika wepasi rose.
Chery's internationalization strategy: kubva munharaunda kusvika pasi rose
Rwendo rweChery Automobile rwekudyidzana nedzimwe nyika rwakatanga muna 1997. Muvambi Yin Tongyue akatungamira chikwata chake parwendo rwakaoma rwezvemabhizimusi pakati pemusika wemotokari wekuChina uchangotanga. Kuburikidza nekutenga kunze kwenyika tekinoroji uye yakazvimirira yekutsvaga nekusimudzira, Chery zvishoma nezvishoma akawana kugona kugadzira mota. Muna 2001, Chery yakatanga sedan yayo yekutanga yakazvimiririra, Chery Fengyun, kutanga zviri pamutemo rwendo rwepasirese.
Mumazuva ake ekutanga, Chery akatarisana nedambudziko remamodheru anogadzirwa mudzimba anonzi "akaderera, akaderera, uye asina kuvimbika." Nekudaro, Chery yakaramba ichiomerera kune yayo yakakosha hurongwa hwekutsvagisa yakazvimiririra uye kusimudzira, kuisa mari zvakanyanya muR&D nzvimbo uye kutora tarenda repamusoro repasirese kuti vatarise mukuvandudza matekinoroji akadai sekutapurirana uye injini. Kuburikidza nekuenderera mberi kwehunyanzvi hwekuvandudza tekinoroji uye kuwedzera kwemusika, Chery zvishoma nezvishoma yakamisa danho rakasimba mumusika wepasirese.
Nhasi, Chery yakamisa mabhesi matanhatu eR&D uye gumi mabhesi ekugadzira mhiri kwemakungwa, aine anopfuura chiuru nemazana mashanu ekutengesa, achivaka hurongwa hwakakwana hunosanganisira kugadzira, kutengesa, uye mushure mekutengesa sevhisi. Tiggo 7, Chery's flagship mhiri kwemakungwa chigadzirwa, mutengesi anopisa munyika makumi maviri nesere uye matunhu, anogara ari pekutanga muChina's A-segment SUV kunze kwenyika. Zvese izvi zvinoratidza kuti Chery haina kungowana budiriro mumusika wepamba, asi yakagadzirawo mufananidzo wakasimba pasi rose.
Sarudza Chery: musanganiswa wakakwana wemhando uye kukosha
Kune vatengi vepasi rese, kusarudza Chery kunoreva kusarudza musanganiswa wakakwana wemhando yepamusoro uye yakakosha kukosha. Kubudirira kwaChery mumusika wepasirese hakuna kupatsanurika kubva pakutonga kwayo kwakasimba kwemhando yechigadzirwa uye kunzwisisa kwakadzama kwezvinodiwa nevatengi. Zvingave zvechinyakare mota dzemafuta kana nyowani magetsi emagetsi mota, Chery yahwina kuvimba kwevatengi nekuita kwakanaka uye yakavimbika mhando.
Yese Chery Automobile modhi inoedzwa kwakasimba uye kutonga kwemhando kuti ive nechokwadi chekuti inosangana nezvinodiwa zvemisika dzakasiyana. Chery zvakare anoshingairira kutora chikamu mune ane mukurumbira epasi rose auto show kuti iwedzere pesvedzero yemhando uye kukudziridza yakagadzikana, yakavimbika, uye yehudiki mufananidzo. Kuburikidza nekuita zvesocial media, Chery yakagadzira hukama hwepedyo nevatengi vepasirese uye yakawedzera kuwedzera ruzivo rwayo rwemhando.
Sekambani inotungamira muindasitiri yemotokari yeChina, Chery kwete chetenokusingaperiinovandudza tekinoroji uye zvigadzirwa, asi zvakare inoramba ichivandudza sevhisi yayo uye mushure mekutengesa-rutsigiro. Nekutanga-ruoko rwekupa mota dzeChinese, tinokwanisa kupa zvigadzirwa zvemhando yepamusoro uye masevhisi kune vatengi vepasirese. Hazvina mhosva kuti uri kupi munyika, kusarudza mota yeChery kunoita kuti unzwe hupamhi hwepamusoro uye husingaenzaniswi kukosha kweMade in China.
Nyaya yekubudirira kweChery Automobile inoratidza kusimuka kweindasitiri yemotokari yeChina. Kuburikidza nekuenderera mberi kwehunyanzvi hwekuvandudza tekinoroji uye kuwedzera kwemusika, Chery haina kungowana budiriro inoshamisa mumusika wepamba asi zvakare yakawana kuzivikanwa kwakapararira pasirese. Semutengi wepasi rose, kusarudza Chery Automobile kunopfuura kungotenga mota; kusarudza mararamiro emhando yepamusoro. Tese ngatitarisei kuChery Automobile kuenderera mberi nekutungamira maChinese mabhureki mukubudirira kwepasirese!
Email:edautogroup@hotmail.com
Foni / WhatsApp:+8613299020000
Nguva yekutumira: Aug-11-2025