Mota dzemagetsi dzeBYD dzinobva kuchirimwa chayo cheThai dzinotumirwa kuEurope kekutanga, zvichiratidza chiitiko chitsva muhurongwa hwayo hwekudyidzana kwepasi rose.

1. BYDdhizaini yepasi rose uye kusimuka kwefekitori yayo yeThai

BYD Auto (Thailand) Co., Ltd. ichangobva kuzivisa kuti yakabudirira kutengesa kunze kwe900motokari dzemagetsi inogadzirwa pachirimwa chayo cheThai kune iyo

Musika weEurope kekutanga, uine nzvimbo dzinosanganisira UK, Germany, neBelgium. Ichi chiitiko chakakosha hachingoratidzi kuwedzera kweBYD mumusika wepasi rose, asi zvakare rinoratidza chinzvimbo chakakosha cheThailand mupasi rose.motokari itsva ine simbaindustry cheni.

BYD's Thailand chirimwa ndiyo yekutanga yeBYD yekumhiri kwemakungwa kugadzira mota yevatyairi, ine gore negore kugadzirwa kwe150,000 mota. Kubva pakuvhurwa kwayo, BYD yakaramba ichiwedzera kugona kwayo kugadzira uye hunyanzvi hwetekinoroji, ichiedza kumisikidza Thailand senzvimbo yepasirese yekugadzira mota dzemagetsi uye kutumira kunze kwenyika. Iri basa rekutumira kunze kwenyika rakaitwa nechikepe cheBYD chega-on/roll-off, iyo Zhengzhou. Izvi zvakaratidza rwendo rwekutanga rwechikepe kubva kuThailand kuenda kuEurope, zvichisimbisazve BYD's global supply chain uye shipping network.

Pannathorn Wongpong, Mutungamiriri weRegional Investment and Economic Center 4 kuThailand Board of Investment, akati sarudzo yeBYD yekuendesa kunze mota dzemagetsi kubva kuThailand kuenda kuEurope haisi rukudzo rweBYD chete, asiwo rudado rweThailand. Hurumende yeThai icharamba ichisimudzira uye nekutsigira mari yakadai kuti iwedzere kusimbisa nzvimbo yakakosha yeThailand muindasitiri yemotokari yemagetsi yedunhu nepasirese.

2. BYD's Tekinoroji Innovation uye Kukwikwidza Kwemusika

Kubudirira kweBYD muchikamu chemotokari dzemagetsi hakuna kupatsanurika kubva mukuenderera mberi kwehunyanzvi hwekuvandudza tekinoroji uye kukwikwidza kwemusika. Semutungamiri wepasi rose wekugadzira mota nyowani dzesimba, BYD inoramba ichiita mabhindauko mumabhatiri emagetsi, magetsi ekutyaira masisitimu, uye nehungwaru hwekubatanidza matekinoroji, kuve nechokwadi chekuti zvigadzirwa zvaro zvinokwikwidza pamusika. Iyo DOLPHIN modhi, inotengeswa kunze kwenyika panguva ino, yawana kutarisisa kwakapararira mumusika wepasi rose nekuda kwayo inoshanda bhatiri system uye nehungwaru ruzivo rwekutyaira.

BYD's globalization strategy haingoratidzwi mukutengeswa kwayo kunze kwenyika, asiwo mukugadzwa kwayo kwepasi rose kugadzirwa uye kugovera ketani system. Nekutanga hwaro hwekugadzira muThailand, BYD inogona kuzadzisa zvirinani zvinodiwa pamusika weEurope, kuderedza mitengo yekufambisa, uye kugadzirisa kuterera kwemusika. Iyi dhizaini yekumisikidza yakamisa BYD zvakanaka mumusika wemotokari yemagetsi yepasi rose uye yakasimbisa hutungamiriri hwayo hweindasitiri.

Yupin Boonsirichan, Sachigaro weAutomotive Industry Group kuFederation of Thai Industries, akacherechedza kuti kunze kwenyika uku hakungoratidzi kuvimba kusingazununguki kweBYD mukudyara mari muThailand, asiwo kunosimbisa chinzvimbo chakakosha cheThailand muchikamu chepasi rose cheindasitiri yemotokari. Thailand inokwanisa zvizere kuve hubhu yepasi rose yekugadzira mota dzemagetsi uye kutumira kunze kwenyika, ichipa nharaunda yakanaka yekuvandudza kweBYD mune ramangwana.

3. Future Outlook: Inokwezva Vatengi Venyika Dzese uye Kukwidziridza Brand

BYD's kubudirira kwekutengesa kunze kwemaitiro harisi chete chiitiko chakakosha chekusimudzira kwekambani, asi inopawo rutsigiro rwakasimba mukufambiswa kwepasi rose kweChinese magetsi emotokari brand. Nekuwedzera kuri kuita kudiwa kwemotokari dzemagetsi pasi rose, maChinese auto brands ari kukurumidza kuwedzera mumisika yepasirese. Nyaya yebudiriro yeBYD inopa zvidzidzo zvakakosha kune mamwe maChinese automaker, achiratidza maitiro ekuwana brand international kuburikidza nehunyanzvi hwekuita tekinoroji uye kuwedzera kwemusika.

Sekutanga sosi yezvigadzirwa zvemotokari zveChinese, takazvipira kupa mota nyowani dzemhando yepamusoro kune vatengi vepasirese. Kuburikidza nekudyidzana kwepedyo nevanotungamira automaker seBYD, isu tinokwanisa kupa vatengi vedu sarudzo yakafara yezvigadzirwa uye yepamusoro mushure mekutengesa sevhisi. Chinangwa chedu ndechekukwezva vatengi vepasi rese uye kusimudzira kuenderera mberi kweChinese auto brands mumusika wepasi rose.

Kuenderera mberi, isu ticharamba tichitarisa mafambiro emusika wemagetsi emagetsi epasi rose, kutora chikamu mukudyidzana nedzimwe nyika nekutsinhana, uye nekusimudzira kufambiswa kwemarudzi emhando dzemotokari dzemagetsi eChinese. Nekuramba tichivandudza mhando yechigadzirwa uye mazinga ebasa, isu tinotarisira kupa vatengi vepasirese sarudzo dziri nani dzekufamba uye kubatsira iyo Chinese auto indasitiri kuratidza kukwikwidza kukuru mumusika wepasi rose.

BYD yekutanga kutumira kunze kwemotokari dzemagetsi kubva kufekitori yayo yeThailand kuenda kuEurope inoratidza imwe budiriro yakakosha mukudyidzana kwepasi rose kweindasitiri yemotokari yemagetsi yeChina. Nekuenderera mberi kwehunyanzvi hwekuvandudza tekinoroji uye kuwedzera kwemusika, mhando dzemotokari dzemagetsi dzeChinese dzakagadzirira kuratidza kukwikwidza mumusika wepasirese, zvichipa vatengi kutenderera pasirese sarudzo dzepamusoro dzekufamba. Tinotarisira kushandira pamwe nevamwe vepasi rese kusimudzira pamwe chete kufarirwa nekuvandudzwa kwemotokari dzemagetsi matsva.

Email:edautogroup@hotmail.com

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