Muchikamu cheshanduko yeindasitiri yemotokari yepasirese, mota nyowani dzesimba dzave gwara rakakosha rekusimudzira mune ramangwana. Sapiyona wemotokari itsva dzeChina,BYD Autoiri kubuda mumusika wepasi rese nehunyanzvi hwawo hwehunyanzvi, mitsetse yezvigadzirwa zvakapfuma uye kugona kwakasimba kwemusika. Ichi chinyorwa chichaongorora zvakadzama BYD Auto's export dynamics, zvakanakira tekinoroji, kuongororwa kwemushandisi uye kuita kwayo kudhura kwakanyanya, ichidaidza vatengi vazhinji kuti vatarise uye vasarudze mota nyowani dzeChina.
1. BYD Auto's ekisipoti maitiro
Bhizinesi reBYD Auto rekutengesa kunze rakasvika pakakwirira patsva muna 2023. Maererano neshumo ichangoburwa yeindasitiri, BYD yakatumira kunze anopfuura 100,000 mota nyowani dzemagetsi muhafu yekutanga ye2023, kuwedzera kwe150% panguva imwecheteyo gore rapfuura. Uku kukura kunonyanya kukonzerwa neiyo BYD inoshanda kurongeka mumusika wepasi rose uye kuvandudzwa kwesimba rayo.
Munguva pfupi yapfuura, BYD yakazivisa kuti yasvika zvibvumirano zvekushandira pamwe nevagadziri vemotokari munyika dzakawanda kuti iwedzere misika yayo muEurope, South America neSoutheast Asia. Semuenzaniso, BYD yakasaina chibvumirano chekushandira pamwe neautomaker hombe muBrazil kugadzira uye kutengesa mabhazi emagetsi nemotokari dzinotakura vanhu munharaunda. Pamusoro pezvo, BYD yakamisawo kutengesa uye masevhisi network munyika dzakaita seGermany, France neUnited Kingdom, ichiwedzera kukwikwidza mumusika weEurope.
2. BYD Auto's tekinoroji zvakanakira uye zvakakwirira
Kubudirira kweBYD Auto hakuna kupatsanurika kubva kune inoenderera mberi tekinoroji innovation. Chekutanga pane zvese, BYD iri munzvimbo inotungamira mubhatiri tekinoroji. Iyo yakazvigadzira yega lithium iron phosphate bhatiri inozivikanwa nekuchengetedzeka kwayo kwepamusoro, hupenyu hurefu uye mutengo wakaderera, uye yave imwe yekukwikwidza kwekutanga kweBYD mota dzemagetsi. Kuenzaniswa neyakajairwa lithium mabhatiri, lithium iron phosphate mabhatiri akanyanya kugadzikana munzvimbo dzekushisa kwepamusoro, achivandudza zvakanyanya kuchengetedzwa kwemotokari.
Chechipiri, BYD yanga ichingogara ichigadzira mumagetsi ekutyaira masisitimu uye hungwaru. Yayo yazvino "blade bhatiri" tekinoroji haingonatsiridza kuwanda kwesimba rebhatiri, asi zvakare inokwidziridza chiyero chekushandisa nzvimbo, iyo inovandudza zvakanyanya kutsungirira kwemotokari. Uye zvakare, BYD's hungwaru yekutyaira yekubatsira sisitimu yakashandiswa mune akawanda modhi, kuvandudza kutyaira kuchengetedza uye nyore.
BYD's mota masisitimu zvakare anobatsira chaizvo. Tora muenzaniso wayo wakakurumbira Han EV semuenzaniso. Han EV ine mota yemagetsi inoshanda zvakanyanya ine simba rinopfuura mazana matatu nemakumi matanhatu emabhiza uye inomhanyisa makiromita 0-100 mumasekonzi 3.9 chete, ichiratidza mashandiro akanaka. Pamusoro pezvo, Han EV zvakare yakashongedzerwa neyepamberi yakangwara yekubatanidza sisitimu inotsigira kudzora inzwi, kufamba, varaidzo yepamhepo uye mamwe mabasa, inovandudza ruzivo rwekutyaira kwemushandisi.
3. BYD Auto's international market layout
BYD Auto musika wepasi rose marongero akafukidza nyika zhinji nematunhu. Pamusoro peBrazil, Germany, France neUnited Kingdom, BYD yakagadzirawo misika yekutengesa munyika dzakaita seJapan, Australia, South Africa neSingapore. Kunyanya mumusika weEurope, mabhazi emagetsi eBYD nemotokari dzinotakura vanhu zvakagamuchirwa zvikuru, uye maguta akawanda akabatanidza mabhazi emagetsi eBYD muhurongwa hwekufambisa kwevanhu.
Mhinduro yemushandisi inoratidzawo kukwikwidza kwemusika kweBYD. Vatengi vakawanda vakati motokari dzemagetsi dzeBYD dzakaita zvakanaka maererano nehupenyu hwebheteri, kutengesa kukurumidza uye ruzivo rwekutyaira, kunyanya mukufamba kwemaguta, uko kushanduka uye hupfumi hwemotokari dzemagetsi zvakaratidzwa zvizere. Pamusoro pezvo, vashandisi vanowanzo tenda kuti BYD's after-sales service yakanaka kwazvo uye inogona kugadzirisa matambudziko mukushandiswa nenguva, izvo zvinowedzera kuvimba kwevatengi.
4. Sarudzo ine mari
Panyaya mutengo, BYD motokari vane yakakwirira chaizvo mutengo-kuita reshiyo. Kuenzaniswa nemhando dzepasirese dzakafanana, BYD inopa mitengo yemakwikwi, nepo ichiita zvakanaka zvakaenzana mukugadzirisa nekuita. Izvi zvaita kuti vatengi vakawanda vade kusarudza BYD semhando yavo itsva yemotokari yemagetsi. Maererano nekutsvaga kwemusika, vashandisi vazhinji vakati mota dzemagetsi dzeBYD dzinopa huwandu hwepamusoro uye kurongeka kwakapfuma pamutengo mumwe chete, zvichivaita sarudzo yavo yekutanga yekutenga mota.
5. Kuzivikanwa kwenyika yose uye ruzivo rwakanaka rwemushandisi
BYD Auto haina kungowana budiriro mumusika wemumba, asi kuita kwayo mumusika wepasi rose kwave kuchizivikanwa zvakanyanya. Muna 2023, BYD yakasarudzwa seimwe ye "World's Most Innovative Electric Vehicle Brands", ichiwedzera kusimbisa chinzvimbo chayo mumusika wepasi rose wemotokari yemagetsi. Vazhinji vezvenhau vepasi rese nenyanzvi dzeindasitiri vakarumbidza zvikuru hunyanzvi hweBYD hwekuvandudza tekinoroji uye kuita kwemusika, vachitenda kuti yakaita basa rakakosha mukusimudzira kufarirwa kwemotokari nyowani dzemagetsi pasi rese.
Chiitiko chakanaka chevashandisi chakawedzera kupenya kumufananidzo weBYD. Vatengi vazhinji vakagovana ruzivo rwavo pasocial media, vachirumbidza mota dzemagetsi dzeBYD nekuda kwekutyaira kwavo mafaro, hupfumi uye hushamwari hwezvakatipoteredza, uye vachitenda kuti isarudzo yakanaka yekufamba kwemazuva ano.
6. Daidza munhu wese kuti asarudze mota dzeChinese nyowani dzemagetsi
Nekusimbisa kwepasirese pakufamba kune hushamwari kwezvakatipoteredza, tarisiro yemusika yemotokari dzemagetsi matsva yakakura. BYD Auto iri kuve iyo yakasarudzika mhando yevatengi vepasirese nehunyanzvi hwayo tekinoroji, mutsara wechigadzirwa chakapfuma uye kuita kwemutengo wepamusoro. Tinodaidza munhu wese kuti atarise uye asarudze mota dzeChinese nyowani dzemagetsi, kunyanya BYD Auto, uye kubatsira mukusimudzira. Ngatifambei takananga kune ramangwana rekufamba kwegirinhi pamwe chete, sarudza BYD, uye sarudza yakasarudzika uye nehungwaru nzira yekufamba!
Nguva yekutumira: Kubvumbi-27-2025