Motokari dzemagetsi dzeAudi dzakagadzirwa muChina kumusika wemuno hazvizoshandise chidhindo chayo che "mana ring".
Mumwe wevanhu vanoziva nezvenyaya iyi akati Audi yakaita sarudzo kubva mu "brand image kufunga." Izvi zvinoratidza zvakare kuti mota nyowani dzemagetsi dzeAudi dzinoshandisa chivakwa chemotokari chakabatanidzwa pamwe chete neChinese shamwari SAIC Motor uye kuwedzera kuvimba nevanopa China veko uye tekinoroji.
Vanhu vanoziva nezvenyaya iyi vakaburitsawo kuti Audi itsva yemagetsi mota inoteedzana muChina ine codenamed "Purple". Iyo pfungwa yemota yeiyi nhevedzano ichaburitswa munaNovember, uye inoronga kuburitsa mapfumbamwe matsva emhando panosvika 2030. Hazvina kujeka kana iwo mamodheru achange aine mabheji akasiyana kana kungoshandisa zita re "Audi" pamazita emota, asi Audi ichatsanangura "brand story" yenhevedzano.
Pamusoro pezvo, vanhu vanoziva nezvenyaya iyi vakatiwo nyowani nyowani yemotokari dzemagetsi yeAudi ichatora dhizaini yemagetsi nemagetsi eSAIC's high-end pure electric brand Zhiji, kushandisa mabhatiri kubva kuCATL, uye kuve nerubatsiro rwekufambisa mberi kubva kuMomenta, a. Chinese tekinoroji yekutanga inodyarwa neSAIC. system (ADAS).
Mukupindura mishumo iri pamusoro apa, Audi yakaramba kutaura pamusoro pezvinonzi "kufungidzira"; nepo SAIC yakataura kuti idzi mota dzemagetsi dzichava "chaiyo" Audis uye dziine "akachena" maAudi genes.
Zvinonzi mota dzemagetsi dzeAudi dziri kutengeswa kuChina pari zvino dzinosanganisira Q4 e-tron inogadzirwa nejoint venture partner FAW, Q5 e-tron SUV inogadzirwa neSAIC, uye Q6 e-tron inogadzirwa nekubatana neFAW ichaparurwa gare gare. gore. tron icharamba ichishandisa "zvindori zvina" logo.
Vagadziri vemotokari vekuChina vari kuwedzera kushandisa tech-savvy mota dzemagetsi kuwana chikamu mumusika wepamba, zvichikonzera kuderera kwekutengesa kwevagadziri vemotokari vekunze uye kuvamanikidza kuti vatange kudyidzana kutsva muChina.
Muhafu yekutanga ya2024, Audi yakatengesa isingasviki zviuru gumi zvemotokari dzemagetsi muChina. Mukuenzanisa, kutengesa kweChinese high-end emagetsi emagetsi brands NIO neJIKE zvakapetwa kasere kune Audi.
Muna Chivabvu gore rino, Audi neSAIC vakati vachabatana pamwe chete kugadzira chikuva chemotokari yemagetsi kumusika weChina kuvandudza mota dzakanangana nevatengi veChinese, izvo zvinobvumira vagadziri vemotokari vekunze kuti vabate zvichangobva kuitika zvemotokari dzemagetsi uye zvinodiwa nevatengi veChinese. , uchiri kunanga hombe EV mutengi base.
Nekudaro, mota dzakagadziridzwa musika weChinese wevatengi vemuno hadzitarisirwe kutanga kutengeswa kuEurope kana kumwewo misika. Yale Zhang, maneja director weShanghai-based consultant Automotive Foresight, akati vagadziri vemotokari vakaita seAudi neVolkswagen vanogona kuita imwe tsvagiridzo vasati vaunza mamodhi kune mamwe misika.
Nguva yekutumira: Aug-07-2024