• Ko mota dzemagetsi madiki ndiyo "tariro yemusha wese"?
  • Ko mota dzemagetsi madiki ndiyo "tariro yemusha wese"?

Ko mota dzemagetsi madiki ndiyo "tariro yemusha wese"?

 a

Munguva pfupi yapfuura, Tianyancha APP yakaratidza kuti Nanjing Zhidou New Energy Vehicle Co., Ltd. yakachinja maindasitiri nekutengeserana, uye guta rayo rakanyoreswa rakawedzera kubva pamamiriyoni makumi maviri nemashanu eyuan kusvika pamamiriyoni makumi matatu nematanhatu, kuwedzera kwe45.8%. Makore mana nehafu mushure mekubhuroka uye kurongekazve, nerutsigiro rweGeely Automobile uye Emma Electric Vehicles, murwi wemotokari yemagetsi brand Zhidou Automobile iri kuunza nguva yayo "yekumuka".

Yakasanganiswa nenhau yekuti Yadi, iyo inotungamira mavhiri maviri emagetsi emagetsi brand, yaive nerunyerekupe rwekuvaka mota imwe nguva yapfuura, yave nyaya inopisa yekukurukurirana, uye kutengeswa kwemotokari dzemagetsi madiki mumisika yekumhiri kwemakungwa kwakagadzikana, vamwe vari mukati. akati: “Mota dzemagetsi madiki ndiyo 'tariro yemusha wese'. Pakupera kwezuva, musika uyu chete ndiwo uchakura, uye zvichaitika pasi rose. "

Kune rumwe rutivi, kukwikwidza mumusika wemotokari miduku kuchawedzera muna 2024. Mushure meMutambo weChitsuwa gore rino, BYD yakatungamirira mukutanga kuderedzwa kukuru kwepamutemo uye yakashevedzera sirogani "Magetsi akaderera kupfuura mafuta". Mushure mezvo, makambani emotokari mazhinji akatevera uye akavhura musika wakachena wemotokari yemagetsi nemutengo usingasviki 100,000 yuan, izvo zvakatungamira kumusika wemagetsi emagetsi emagetsi akangoerekana ave nehupenyu.
Munguva pfupi yapfuura, mota dzemagetsi diki dzakaputika mumeso eruzhinji.

b

"Mota itsva yaZhidou ichaburitswa muchikamu chechipiri chegore rino, uye ingangoshandisa nzira yekutengesa yeEmma (mota yemagetsi)." Munguva pfupi yapfuura, munhu ari padyo naZhidou akazivisa kune vezvenhau.

Seyekutanga "yemagetsi kuvhunduka" kugadzira mota, Lanzhou Zhidou, iyo yakawana "mbiri mbiri" muna 2017, yave bhizinesi renyeredzi mumusika wemotokari wepamba nemotokari yayo yeA00-kirasi yakachena yemagetsi. Nekudaro, kubva muhafu yechipiri ya2018, nekugadziriswa kwemitemo yerubatsiro uye shanduko mukati memukati nekunze nharaunda, Lanzhou Zhidou akazopedzisira abhuroka uye akarongwazve muna 2019.

"Mukuita kubhuroka uye kurongazve kwaZhidou, Sachigaro weGeely Li Shufu nasachigaro weEmma Technology Zhang Jian vakaita basa rakakosha." Vanhu vataurwa pamusoro apa vanoziva nezvenyaya iyi vakati kwete chete maererano nemari, iyo Zhidou yakarongwa zvakare ine zvakakosha mukutsvaga nekusimudzira, cheni yekugovera, uye nzira dzekutengesa. Yakabatanidzawo zviwanikwa zveGeely naEmma.

Muchikamu che379 chemashoko matsva ekuzivisa motokari kubva kuIndasitiri yeIndasitiri uye Information Technology pakutanga kwegore rino, motokari itsva yeZhidou inotaurwa nevaya vataurwa pamusoro apa uye ichabudiswa muchikamu chechipiri chakaonekwa. Muchiziviso chakareba chepamutemo chekutangisazve kwaZhidou, mota nyowani iyi ichiri padanho semotokari diki yemagetsi uye iri padanho rakafanana neWuling MINI EV uye Changan Lumin, uye inonzi "Zhidou Rainbow".

Kutarisana nemusika mukuru wemotokari dzemagetsi matsva, makambani emotokari emagetsi ane mavhiri maviri haasisiri kugutsikana nemamiriro ezvinhu. Pamberi uye mushure me "kumuka" kweZhidou, "chiitiko chekugadzira motokari" yeYadi motokari yemagetsi yakapararira paInternet uye yakakonzera hurukuro dzakawanda dzinopisa.

Zvinonzwisisika kuti nhau dzinobva kufekitari yakatorwa nemutyairi werori achiendesa zvinhu kuYadi. Muvhidhiyo, maYadea matekiniki ari kuputsa mota, uye vashandisi vane ziso regondo vanogona kutoona mota yacho zvakananga seLamborghini uye Tesla modhi 3 / modhi Y.

Runyerekupe urwu haruna zvikonzero. Yadi inonzi iri kunyorera R&D uye vashandi vezvigadzirwa kune akawanda ane chekuita nemotokari zvinzvimbo. Tichitarisa kubva pazvidzitiro zvakatenderedzwa zvakanyanya, mota dzemagetsi chiridzwa mainjiniya, mainjiniya echassis, uye mamaneja echigadzirwa chepamusoro emacockpits akangwara ndiwo anonyanya kutarisisa.

c

Kunyangwe mukuru uyu akauya kuzoramba runyerekupe, Yadi akataurawo pachena kuti indasitiri yemotokari yemagetsi igwara revashandi vemukati vehunyanzvi kukurukura, uye zvinhu zvakawanda zvepakutanga zvinoda kuti Yadi adzidze zvakanyanya. Panyaya iyi, pachine mamwe maonero ekuti mukana weYadi kugadzira mota dzinotevera haugone kurambwa. Vamwe vanhu muindasitiri vanotenda kuti kana Yadi ichivaka mota, madiki emagetsi mota ndiyo nzira yakanakisa yekuyedza mvura.
Ngano yekutengesa yakagadzirwa naWuling Hongguang MINIEV yaita kuti veruzhinji vatarise zvakanyanya kumotokari diki dzemagetsi. Hazvirambike kuti mota nyowani dzemagetsi dziri kukura nekukurumidza muChina, asi iyo yakakura yekushandisa mukana wemusika wekumaruwa ine huwandu hwevanhu vangangoita 500 miriyoni haina kunyatso kuburitswa.

Musika wekumaruwa haugone kusimukira zvakanaka nekuda kwezvikonzero zvakawanda senge nhamba shoma yemamodheru anoshanda, nzira dzisina kunaka dzekutenderera, uye kusashambadza kwakakwana. Nekutengesa kunopisa kwemota dzemagetsi dzakachena dzakadai seWuling Hongguang MINIEV, 3rd kusvika 5th tier maguta uye misika yekumaruwa inoita kunge yakaunza zvigadzirwa zvakakosha zvekutengesa.

Tichitarisa kubva pamhedzisiro yemotokari nyowani dzesimba dzinoenda kumaruwa muna 2023, mota diki dzakadai seWuling Hongguang MINIEV, Changan Lumin, Chery QQ Ice Cream, uye Wuling Bingo dzinodiwa zvakanyanya nevatengi vepasi. Nekuenderera mberi nekuenderera mberi kwezvivakwa zvekuchaja munzvimbo dzekumaruwa, mota nyowani dzemagetsi, kunyanya mota dzemagetsi madiki, dziri kuwedzerawo misika mikuru yedhorobha nekumaruwa.

Li Jinyong, mutevedzeri wemutungamiri weAll-China Federation of Industry and Commerce Automobile Dealers Chamber of Commerce uye sachigaro weNew Energy Vehicle Committee, anga aine tarisiro yakasimba nezvemusika wemotokari yemagetsi kwemakore mazhinji. "Ichi chikamu chemusika chichakura zvakanyanya mune ramangwana."

Nekudaro, tichitarisa kubva pakutengesa kwegore rapfuura, madiki emagetsi mota ndidzo dzinononoka kukura chikamu mumusika mutsva wemotokari yemagetsi.

d

Li Jinyong akaongorora kuti kune rumwe rutivi, kubva ku2022 kusvika ku2023, mutengo we lithium carbonate ucharamba uchikwira uye mitengo yebhatiri icharamba ichikwira. Kunyanya kukonzeresa kuchave pamotokari dzemagetsi dziri pasi pe100,000 yuan. Kutora motokari yemagetsi ine huwandu hwemakiromita e300 semuenzaniso, mari yebhatiri yakanga yakakwira kusvika ku50,000 yuan nekuda kwemutengo wepamusoro we lithium carbonate panguva iyoyo. Micro mota dzemagetsi dzine mitengo yakaderera uye purofiti yakatetepa. Nekuda kweizvozvo, mamodheru mazhinji anenge asina purofiti, zvichiita kuti mamwe makambani emotokari achinje kugadzira mamodheru anokosha mazana maviri ezviuru kusvika mazana matatu emakumi matatu emakumi matatu ezviuru zveyuan kuti ararame muna 2022-2023. Pakupera kwa2023, mutengo welithium carbonate wakadzikira zvakanyanya, uchidzikisa mutengo webhatiri nehafu, ichipa "inodhura-isinganzwisisi" mota dzemagetsi madiki hupenyu hutsva.

Kune rumwe rutivi, munhoroondo, pese kana paine kuderera kwehupfumi uye kushayikwa kwekuvimba kwevatengi, musika unonyanya kukanganiswa kazhinji musika uri pazasi 100,000 yuan, nepo kukanganisa kwepakati-kusvika-yepamusoro-yekupedzisira-yepamusoro-yekupedzisira mhando dzakagadziridzwa hazvisi pachena. Muna 2023, hupfumi huchiri kupora, uye mari yeruzhinji haina kukwira, izvo zvakanganisa zvakanyanya kudiwa kwemotokari kudiwa kwemapoka evatengi pasi pe100,000 yuan.

"Sezvo hupfumi hunowedzera zvishoma nezvishoma, mari yebhatiri inodonha, uye mitengo yemotokari ichidzokera kune rationality, musika wemagetsi emagetsi unotanga nekukurumidza. Ehe, kukurumidza kwekutanga kunoenderana nekumhanya kwekugadzirisa hupfumi, uye kudzoreredzwa kwekuvimba kwevatengi kwakakosha zvikuru. " Li Jinyong akadaro.
Mutengo wakaderera, saizi diki, kupaka kuri nyore, kudhura kwekuita uye kunyatsomira pamusika ndiyo hwaro hwekuzivikanwa kwemotokari diki dzemagetsi.

Cao Guangping, mubatsiri weChefu Consulting, anotenda kuti mota dzemagetsi dzakaderera ndizvo zvigadzirwa zvemotokari izvo vanhuwo zvavo vanoda zvakanyanya kuti vazvidzivirire kubva kumhepo nemvura sezvo kushandiswa kuri kudzikiswa.

Cao Guangping akaongorora kuti bhodhoro reindasitiri yemotokari yemagetsi ibhatiri, ndiko kuti, tekinoroji yemabhatiri emagetsi ichiri kunetsa kuzadzisa zvinodiwa zvehunyanzvi zvemotokari hombe, uye zviri nyore kuzadzisa zvinodiwa zvehunyanzvi zvepasi-chikamu chidiki. motokari dzemagetsi. "Chenjera uye wakakosha, uye bhatiri richava nani." Micro inoreva mota diki dzine yakaderera mileage, yakaderera kumhanya, muviri mudiki uye diki mukati memukati. Congte zvinoreva kuti kusimudzirwa kwemotokari dzemagetsi kunorambidzwa kwenguva pfupi nekombiyuta yebhatiri uye inoda kutsigirwa kwemitemo yakakosha, rubatsiro rwakakosha, nzira dzakakosha dzeunyanzvi, etc. Kutora Tesla semuenzaniso, inoshandisa "ungwaru hunokosha" kukwezva vashandisi kutenga motokari dzemagetsi. .

Micro mota dzemagetsi zviri nyore kusimudzira, izvo zvinotemerwa neiyo simba kuverenga theory yemotokari. Kudzikira kwesimba rese rekushandisa, mabhatiri mashoma anodiwa, uye mutengo wemotokari wakachipa. Panguva imwecheteyo, inotemerwawo nenyika yangu yemadhorobha-maruwa maviri ekushandisa chimiro. Pane kudiwa kukuru kwemamini-mota mumaguta echitatu-, yechina- uye yechishanu-tier.

"Tichitarisa kubva mukudzikiswa kwemitengo kwakanyanya kwemotokari dzemumba, mota dzemagetsi madiki ndiwo achave musimboti wehondo yemitengo apo makambani emotokari anozosangana akatarisana, uye ichave dhadha rehondo yemitengo kupinda mudanho rekuita. .” Cao Guangping akadaro.

Luo Jianfu, mutengesi wemotokari muWenshan, Yunnan, guta rechikamu chechishanu, anonyatsoziva kufarirwa kwemotokari diki dzemagetsi. Muchitoro chake, mhando dzakadai seWuling Hongguang miniEV, Changan Waxy Corn, Geely Red Panda, uye Chery QQ Ice Cream dzinofarirwa zvikuru. . Kunyanya munguva yekudzokera kuchikoro muna Kurume, kudiwa nevatengi vanotenga motokari yerudzi urwu kuti vatakure vana vavo kuenda nekudzoka kuchikoro kwakanyanyisa.

Luo Jianfu akati mutengo wekutenga nekushandisa mota dzemagetsi diki wakaderera, uye zviri nyore uye zvinokwanisika. Uyezve, mhando yemazuva ano madiki emagetsi emagetsi haana kuderera zvachose. Rudzi rwekutyaira rwakawedzerwa kubva pamakiromita ekutanga 120 kusvika 200 ~ 300 makiromita. Izvo zvigadziriso zvakare zvinogara zvichivandudzwa uye kuvandudzwa. Kutora Wuling Hongguang miniEV semuenzaniso, iyo yechitatu-chizvarwa modhi Maca Long yakaenzana nekuchaja nekukurumidza ichichengeta mutengo wakaderera.

Zvisinei, Luo Jianfu akataurawo pachena kuti misika yemotokari yemagetsi, iyo inoratidzika kunge ine simba risingagumi, inonyanya kukoshesa mumhando, uye dhigirii rayo re "volume" haisi shoma pane yezvimwe zvikamu zvemusika. Mienzaniso inotsigirwa nemapoka makuru ane yakasimba uye yakagadzikana yekutengesa cheni uye yekutengesa network, izvo zvinoita kuti zvive nyore kwavari kuhwina nyasha dzevatengi. Nekudaro, mamodheru akadai seDongfeng Xiaohu haakwanise kuwana rhythm yemusika uye anogona chete kumhanya nawo. Vatambi vatsva vakaita saLingbao, Punk, Redding, nezvimwewo "vakatorwa mifananidzo pamhenderekedzo."


Nguva yekutumira: Mar-29-2024